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DISTRIB.SM
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1991-11-01
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Finding a Distributor
~~~~~~~~~~~~~~~~~~~~~
This is the first step in getting your software onto the store
shelves and into the hands of re-sellers. A distributor is the
middle man that coordinates getting your software to the stores.
Most national chains will not deal with a software package unless
it is handled by a distributor.
The registered version of ~The Software Marketer~ comes with a
Distributor database containing over 700 distributor's (Software
Plus, Software Resources, etc.) addresses and telephone numbers.
With ~The Software Marketer~ you can merge a form letter with the
database and create a custom mail out to attract a distributor to
your software product.
We have also included some hardware distributors, because hardware
distributors are always looking for software packages that they can
package with their hardware to make it more appealing.
~The Software Marketer~ comes with a sample letter, DISTRIB.LTR,
that can be used as a guide for how to approach a potential
distributor.